Our story

We are a small, family-run business based in Romford, dedicated to providing natural, healthy pet treats that support long, happy lives for pets.
Our journey began with our Doberman, Lexi. From a young age, Lexi struggled with many store-bought treats and foods, often experiencing digestive issues that resulted in repeated vet visits. After trying countless products without success, we became determined to find a better, more natural solution that would allow her to enjoy treats without discomfort.
That’s when we turned to natural feeding options and quickly realised the difference a simple, wholesome diet could make. Inspired by Lexi’s improvement, we set out to find treats that were not only tasty, but also gentle on sensitive stomachs and made with complete transparency. From that mission, Chasing Tail Treats was born in May 2025.
Today, every treat we offer is 100% natural, carefully crafted without fillers, synthetic additives, preservatives, or anything we wouldn’t confidently give to our own pets. We take great care in selecting products that support overall health and wellbeing, helping pets thrive from the inside out.
As a growing family business, we remain committed to keeping things simple, honest, and pet-focused. We don’t currently have a physical shop and operate through our website a allowing us to reach pet owners directly and keep our products accessible.
At the heart of everything we do is Lexi and the belief that every pet deserves treats that are as pure and natural as the love they bring into our lives.

Star of the show

Lexi

A big bundle on energy and doesn’t know how to stop. Huge softie who loves her home comforts from her bed to her favorite squeaky toy or anything to do with food.

Anti social cat who only wants a warm belly

Lulu

Lulu is a very quiet cat until the middle of the night where she wants to burn all the energy by running and bouncing off every bit of furniture possible to make the most noise. Even since a kitten she as been a climber and run's zoomies anywhere possible.

Sleeping lion

Loki

Loki is a very lazy cat, loves his home comforts of any bed, blanket or cat tunnel. He can quite easily be sound asleep but soon as there is a fly going past he will always pounce and 99% the time always catch it on the first go. Loves to be vocal 2 hours before food time, to remind us that he's still there and hungry.

The big boss

Lilith

Lilith is the Aunt to Loki and Lulu, She the big boss of all of them, if shes not happy all the cats will know about it. Big softie at heart

Big Mumma

Luna

Luna is the mum of Loki and Lulu. She always cares for all the cats and tries to help her self to any food or treats laying around to try them out even if its not for her. Always tries to help herself to Lexi's treats.